Rimmel

Rimmel was founded by Eugene Rimmel in 1834, based in London and sells itself partially on a "Swinging London" image, using the name Rimmel London in many adverts. The current face of Rimmel is controversial British supermodel Kate Moss, alongside new faces pop-diva Sophie Ellis-Bextor and Lily Cole. Rimmel's range includes the Sun Shimmer range, which is a line of tanning and bronzing products, New Mousse cosmetics that include eyeshadows and foundations and also Gift Sets.