Redken combines science, fashion and expert industry knowledge to create cutting edge hair care products that can transform your locks. Redken was founded in 1960 by an American actress known as Paula Kent. Paula felt that the majority of hair care products used during this era were irritating and damaging to the hair follicles. Therefore she set out to work with professional hairdressers to create high performance products that were gentle to use. Working closely with Jheri Redding (thus the name of REDKEN was born), hair care formulas were developed based on three principles: Protein technology, a Ph OF 4.5 and products recommended exclusively by cosmetologists. Now owned by L’Oreal, Redken is a global leader in professional hair care products and services and is available in over 50 countries worldwide.