About Us

our mission

our aims

To make shopping online quick, easy and convenient.

To keep prices as low as possible to make high street shopping a thing of the past.

To provide an excellent level of customer service.

To make our site fun, interesting with bargains and a range of products that make you want to visit fragrancedirect.co.uk over and over again.

the company

Fragrance Direct sells branded, discounted perfumes, aftershaves, cosmetics,hair care, skincare and beauty products. Our success is due to our ability to offer products at great prices, whilst still concentrating on a high level of service. Involved in direct sales since 1993 Fragrance Direct has always taken the product to the customer rather than the customer having to go from shop to shop to find their fragrances at the best price. We are able to offer highly competitive prices. This is done by keeping overheads low. There is no shop, no middlemen as we supply our products directly to the customer.

In October 1999, husband and wife team, Fragrance Direct launched its first website, an ideal vehicle to sell goods directly to the public. The company has taken on rapid growth and in September 2008 it launched its 4th generation website to offer more products, services and excellent customer experience.