The Police fashion brand was launched in Italy in 1983, with the initial aim of producing high end designer sunglasses for both men and women. The brand was introduced to the European market as a product based on a depiction of an aggressive urban American lifestyle in the beginning of the 80s. Police design principles are based on an urban, metropolitan inspiration, with a vibrant reality that really was born and developed on the streets. Since 1999, Hollywood action star Bruce Willis has served as the spokesperson for the Police brand. As the brand grew in popularity, Police has since moved into producing other fashion essentials, including clothes, and of course fragrances. There are a whole host of different fragrances and toiletries from the Police brand now on offer here at Fragrance Direct.