On 6th July, 1922, Pierre Cardin was born in San Biagio di Callalta, outside Venice. He joined Christian Dior in 1946, then left to start his own fashion house in 1949. Over the years he has astonished the world with his innovations. Pierre Cardin was the first haute couture designer to open a ready-to-wear boutique and to put his clothing line in department stores. His first fragrance, Pierre Cardin Pour Monsieur was launched in 1972.