Maybelline

Maybelline
  • Maybelline Fruity Jelly Lipgloss 10ml

    £1.50 Save £4.50 Save £3.00 RRP £4.50

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  • Maybelline Illegal Lengths Mascara Black 6.9ml

    £3.25 Save £10.95 Save £7.70 RRP £10.95

  • Maybelline Lashionista Endless Length Obsession Mascara 6ml

    £2.99 Save £4.99 Save £2.00 RRP £4.99

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  • Maybelline Colour Sensational Lipstick

    £1.99 Save £7.99 Save £6.00 RRP £7.99

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  • Maybelline Lasting Drama Gel Eyeliner

    £1.99 Save £3.99 Save £2.00 RRP £3.99

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  • Maybelline Eye Studio Color Tattoo 24hr Eyeshadow

    £1.50 Save £4.99 Save £3.49 RRP £4.99

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  • Maybelline Fit Me Bronzing Powder 9g

    £3.50 Save £5.99 Save £2.49 RRP £5.99

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  • Maybelline Forever Strong + Iron Nail Polish 10ml

    £0.99 Save £3.99 Save £3.00 RRP £3.99

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  • Maybelline Superstay 14H Lipstick

    £1.99 Save £6.99 Save £5.00 RRP £6.99

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  • Maybelline Fit Me Foundation 30ml

    £3.99 Save £7.99 Save £4.00 RRP £7.99

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  • Maybelline Volum Express Colossal Color Shock Mascara

    £1.89 Save £6.99 Save £5.10 RRP £6.99

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  • Maybelline Illegal Definition Mascara 7.1ml

    £3.99 Save £8.99 Save £5.00 RRP £8.99

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In 1915 a New York chemist T.L Williams noticed his younger sister using a mixture of Vaseline and coal dust around her eyes. He adapted the formula and sold it locally under the name Last Brow Ine. Eventually the name was adapted to Maybelline, a combination of Vaseline and Maybel, the name of his sister. It is under this name that the company is now famous throughout the world The Maybelline Ultra Lash mascara in the 1960s was the first mascara product aimed at the masses to be sold anywhere in the world. The legendary slogan, Maybe she’s born with it, maybe its Maybelline, was coined in the early 1990s and has been used in all of its advertising campaigns since, making the brand instantly recognisable. The Maybelline cosmetics collection at Fragrance Direct includes Maybelline blushers, concealers, lip glosses, and eye products such as Maybelline mascaras, eye shadows and eyeliners.