Anti Wrinkle & Firming Cream. After a certain age, the skin's ability to renew itself slows down. Its resistance to external aggressions diminishes, & the signs of ageing become apparent: skin loses its firmness, an its elasticity, facial contours become less defined, wrinkles & fine lines develop. As a result of advanced research, L'Oreal have created new Revitalift double concentration of Pro-Retinol A to fight each day against the multiple effects of skin ageing. From the first few applications, your skin is fuller, smoother as if replenished. It is radiant with vitality.