Lynx have been celebrating 25 years helping guys get ahead in the mating game. Originally launched in France back in 1983, Lynx was introduced to the UK just a couple of years later in 1985. Lynx originally came in 3 fragrances: Amber, Musk and Spice. And with its distinctive black and silver cans, it quickly became associated with male sexual potency. Now with dozens of fragrances over 8 million guys across the UK & Ireland use Lynx every day.