In 1907, a young French chemist called Eugene Schueller developed an original hair dye formula which he named “Aureole”. He began producing a range of hair care products and sold them to hairdressers across Paris. In 1909 Schueller registered his small company under the name “Safe Hair Dye Company of France”, which later became known as L’Oreal. Today, the L’Oreal group is the largest beauty and cosmetics corporation in the world, with over 500 subsidiary companies covering all corners of the beauty industry, as well as their own range of L'Oreal beauty products. Commonly abbreviated to Loreal the brand is now one of our most familiar and a perennial favourite. The L’Oreal collection includes Loreal make-up, Loreal hair care and body cleansing products, from mineral foundation, shampoo, mascara and eye shadows to hair styling puttys and creams. Whether you know them as L'Oreal or Loreal or whether you keep their mascara to hand, their foundation or their shampoos the Fragrance Direct l'Oreal range is ready and waiting for you.