Laura Biagiotti is an Italian high fashion designer. She studied literature in Rome, expecting to become an archeologist. Then she started to help out at her mother's dressmaking business and had her first fashion show in 1972. The House of Biagiotti is now among the largest fashion houses in Italy. Laura Biagiotti’s first perfume, “Fiori Bianchi”, was launched in 1982 and was followed by “ROMA” in 1988 and by “Venezia” in 1992. “LAURA” and “ROMA UOMO” made their debuts in 1994. “Sottovoce” was born in 1996, and “Tempore” and “Tempore Donna” arrived in 1999. “ROMA” celebrated its 20th birthday in 2008, and is considered a classic fragrance that is loved and worn around the globe. “AQUA DI ROMA”, a new project that follows in the footsteps of ROMA with two modern and innovative fragrances for men and women, made its debut in 2004. In October 2006 was launched the new men’s and women’s fragrances BIAGIOTTI DUE UOMO and DUE DONNA.