Starting in the 1950's with founder Ada Massoti making her wealthy clients corsets, La Perla is now one of the leading lingerie labels in the world. She specialised in handmade lace and embroidery which is still one of La Perla's specialties. Masotti's motto is: 'Never compromise on quality and innovation.' The company has certainly aspired to this. Some of their famous innovations include modern stretch fibers developed especially for the company and creating the first matching stretch lace sets. La Perla have a range of fragrances including Grigio, La Perla Blue, Hedo and Hedo White.