Caroline Rose created Rose & Co. based on traditional natural ingredients and traditional recipes. Her first product was Rose Petal Salve, a rose-scented beauty balm made by hand on the Aga at home. Quickly picked up by the beauty press, Rose Petal Salve became a cult must-have product with demand exceeding supply almost immediately. A range of lotions, balms, aromatic bath mixtures and hand-wrapped scented soaps followed, delightfully packaged in traditional tins, jars and French glass bottles. Boxes are richly decorated with vintage images of deco flapper girls, dancers and show girls and sumptuous gift collections encapsulate the most popular products in hatboxes and tutu net.