Started in South Africa in 1949, Oil of Olay was chosen as a name as a spin on the word "lanolin", a key ingredient. Unique in the early days due to it being a pink fluid, rather than a cream, Olay never actually described itself as a moisturiser or beauty fluid and only used straplines such as "share the secret of a younger looking you". Today the Olay brand has split up into other products such as 'Total Effects' and 'Beautiful Radiance' and has changed its slogan to "Love the skin your in". We have a range of tanning products, make-up removers, cleansers and toners as well as moisturisers for face and body.