Wolfgang Joop was born in Potsdam, Germany in 1944, and originally studied Advertising Psychology at university before moving into the fashion industry. He worked as a fashion illustrator and journalist, as well as a freelance designer for fashion houses in Italy, France and Germany, before deciding to launch a fashion career with his former wife Karin when they won first prizes at a design competition in 1968. The JOOP fashion house as we know it today was launched in 1981, and is probably most well known for its range of fragrances and toiletries. The JOOP fragrance range now includes a range of fragrances, as well as a selection of deodorants, aftershaves and bathing products.