The luxury Italian fashion house Iceberg was founded by Silvio and Guiliana Gerani in 1962. The brand originally specialised in knitwear and fashionable sportswear, before expanding into jeans and leather-based fashion. Iceberg quickly attracted a lot of celebrity fans, including Pamela Anderson and Paris Hilton. Soon a fragrance collection was launched, with the signature fragrance Iceberg the Fragrance. Today the Iceberg fragrance collection includes Light Fluid, Effusion Woman, Twice, Iceberg Homme and Iceberg Parfum.