FCUK

Stephen Marks founded the French Connection fashion label in London in 1972, and gradually built up a reputation as a manufacturer of stylish clothing and accessories. However, it was the rebranding of the label to FCUK in 1997 that established it as a household name. The label caused controversy by producing clothing items bearing the new FCUK brand name, more than playing up to its uncanny similarity to a well known swear word. In recent years FCUK has expanded its collection to include fragrances and other toiletry products, and the FCUK fragrance collection here at Fragrance Direct includes the signature fragrance FCUK Him and Her and FCUK Connect.