Escada was founded by husband-and-wife team Margaretha and Wolfgang Ley in Munich, Germany in 1978. The fashion line immediately stood out from the pack with its innovative use of colours and patterns, and the company quickly expanded. Today Escada retails in over 60 countries around the world. The first fragrance, Escada Margaretha Lay was launched in 1990, and today the Escada fragrance collection includes over ten scents, including Into The Blue, Moon Sparkle, Pacific Paradise and Ocean Lounge, as well as a range of accompanying deodorants and body cleansing products.