Coleen was launched into the media spotlight as a 16-year-old A Level student, and girlfriend of up-and-coming footballer Wayne Rooney. Today, the Rooneys are worth millions and tabloid staples, and Coleen herself is considered to be one of Britain’s most fashionable women. She has also carved out her own successful career; from her weekly magazine columns and the fitness DVDs, to the TV series and the clothing lines. In 2007 she released her first fragrance, Coleen X, which went on to become one of Britain’s most successful celebrity scents. The Coleen X product collection includes the signature fragrance, gift sets and lip palletes.