Armani

In 1974, Giorgio Armani established his menswear label called Armani, where he shot to fame by dressing a number of Hollywood stars, including Richard Gere in the 1980’s film American Gigolo. Under the Armani fashion giant, Emporio Armani emerged targeting young adults with ready-to-wear fashion, accessories and fragrances such as Original He and She eau de toilette and eau de parfum. Having established himself in the fashion world, Armani broke into the fragrance market creating perfumes for both men and women of sophistication.

Today, the Armani brand has a focus on both male and female fashion lines, as well as a large range of fragrances, deodorants and shower gels, with the most recent Black Diamond carat; a hip, trendy fragrance for the fashion conscious youth.