The Almay Brand was founded in 1931 by Alfred and Fanny May Woititz, born out of Fanny May’s desire for cosmetics that would not irritate her sensitive skin. Almay's first cosmetic line was manufactured using hypoallergenic ingredients, and Almay became the first label to produce different products for specific skin types. The Almay Brand collection on Fragrance Direct includes foundation, facial cleansers and body bronzers.