Fake Bake originated in the USA in 1995. Fake Bake was the first self-tan to combine naturally derived tanning agents DHA and Erythulose – guaranteeing longer lasting (up to 50% longer), more natural-looking results. The Fake Bake retail range was an instant success with beauty experts and celebrities alike. What really triggered the rapid rise of the Fake Bake Phenomenon was when the range was voted No.1 self-tanner (tested against 22 other self-tans) in the influential New York Times. Recent developments made by their in-house laboratories in the use of advanced botanical ingredients has enabled them to remove Parabens and artificial preservatives from their tanning & skincare products, introduce added skincare benefits like anti-ageing, anti-cellulite and antioxidants and develop products tailored for specific skin-tones.