California native Don Ed Hardy is recognized around the world for his technical brilliance and mesmerizing imagery. With 40 years of tattooing and legendary status among the tattoo community, for his sophistication, depth and sense of experimentation. Don Ed Hardy pulls from life experience to meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. This broad spectrum of taste and experience, coupled with an ongoing investigation of various art histories and a mastery of technique, give his work a unique range and depth. In 2004, Christian Audigier proceeded to create and launch the wildly popular Ed Hardy brand and not only created a brand, but a lifestyle of street couture.