Diesel

Founded by Renzo Rosso and Adriano Goldschmied, in the Italian town of Molvena in 1978, Diesel was a youth clothing brand, specialising in jeans. The label’s first flagship store opened in 1996, and now retails in over 500 outlets around the world. Today Diesel produces a wide range of perfumes, their first fragrance, Fuel for Life was launched in 2007. This was then followed by Only the Brave eau de toilette, as well as a range of toiletries, including shower gels, body lotions and summer limited editions.