In 1945 Madame Carven opened her fashion house at n¡6, Rond Point des Champs Elysees in Paris. The address of this the head office has never changed. Carven have much to be proud of and has built an excellent reputation over the years dressing queens, princesses and empresses not to mention the post-war stars of the screen. The 1950's saw the development of Carven men with the first fashion collection of mens silk neckies and the launch of "Vetiver" perfume, still their most popular fragrance for men. This was a logical support to "Ma Griffe" a female fragrance launched in the 1940's.