Sotirios Voulgaris initially launched his Bvlgari brand as a jewellery range in Rome in 1884. The store’s unique brand of jewellery, blending Greek and Roman art, quickly attracted the rich and famous from all over the world. In the 1970s the brand expanded internationally, and Bvlgari now has more than 230 retail locations all over the world. The first Bvlgari fragrance was launched in the early 90s, and the brand's perfume range now includes Omnia, Aqva, BLV Notte, BLV II, Black, Jasmin Noir and Voile de Jasmin.