Benetton

The Benetton fashion line was founded in 1965 by Luciano Benetton, who sold his younger brother’s bicycle to buy a second-hand sewing machine and produce a small collection of brightly-coloured sweaters. The line was a great success in their home region of Veneto, Northern Italy, and a year later the first Benetton store was opened in Belluno. By the year 2000, the Benetton brand was selling over 150 million items worldwide, across 6200 stores in dozens of countries across the globe. The Benetton range fragrances such as Energy and Hot, as well as accompanying body sprays.