BeneFit

Benefit cosmetics are a fun U.S. brand from San Francisco, California. In 1976, identical twins Jean and Jane Ford opened up a unique boutique with a candy shop atmosphere and thought that makeup dones't have to be serious to be good. The twins created Benefit and sucessfully built it into a global brand spread over 30 countries. Our bestselling Benefit cosmetics are Lyin' Eyes Concealer Pen, It Stick Concealer and Silky Finish Lipstick in many shades.