Police

Police was introduced to Europe as a product based on a depiction of an aggressive urban American lifestyle in the beginning of the eighties. Since 1999, Bruce Willis has served as the spokesperson for the Police brand. A look with an urban, metropolitan inspiration. A vibrant reality that really was born and developed on the streets. A sharp style, dedicated to those consumers who don’t like compromises. Modern, enterprising and focused on the constant search for subtle signs of anti-conformism, they then find themselves belonging to the same community the Police Addict tribe.