Olay

Started in South Africa in 1949, Oil of Olay was chosen as a name as a spin on the word "lanolin", a key ingredient. Unique in the early days due to it being a pink fluid, rather than a cream, Olay never actually described itself as a moisturiser or beauty fluid and only used straplines such as "share the secret of a younger looking you". Today the Olay brand has split up into other products such as 'Total Effects' and 'Regenerist' and has changed its slogan to "Love the skin your in"