NYX originated and is headquartered in the heart of sunny Los Angeles. The cosmetics line was founded in 1999 by a young entrepreneur, Toni Ko. NYX Cosmetics does just that! NYX offer the best quality of cosmetics at attractive prices. NYX cosmetics has become one of the fastest growing cosmetic companies in the United States. NYX's ultra-modern and stylish packaging fused with highly pigmented and wide array of colors and products continues to catch the eyes of many sophisticated, trendy shoppers and has fast become a fave on their must-have list.