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Maybelline
Created by TL Williams in 1915 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic mascara. Famous faces of Maybelline have include Christy Turlington, Sarah Michellle Gellar and Sex and the City star Kristen Davis.
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