Loreal Paris creates L'oreal Recital Preference a range of unique and refined colours that never get dull or lose vibrancy. Creative Colourist Christophe Robin has combined his expertise with that of the Loreal laboratories to create a range of unique and refined colours. Every shade is made up of a perfect and subtle equilibrium of colourants, for exceptional colour that offers perfect grey coverage. The patented high resistant colourants ensure a colour that doesn't fade, for a permanent hair colour.