L’Oréal was founded in 1909 in Paris, France and is the largest cosmetics and beauty company in the World. L’Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L’Oréal now markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, styling aids, body and skin care, cleansers and fragrances. The famous advertising slogan "Because I'm worth it" has recently been replaced with "Because your worth it".
Idole d’Armani or Armani Idole is the new perfume from Armani which is set to launch in Autumn 2009.
The celebrity fragrance by Halle Berry is just as popular as the actress herself.
The fabulously delicious Christian Dior flanker to Miss Dior is Chérie and has just launched this year.
