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Isotta Fraschini began life as a luxury car company, founded in Italy by Cesare Isotta and Vincenzo Fraschini in the late 1890s. The company blossomed as one of the world’s top car manufacturers, until the eventual close of the brand in 1949. Today, Isotta Fraschini Milano is retailing as a luxury goods company, producing shoes, jewellery, silk and leather products, as well as fragrances and aftershaves.