The Ghost fashion house was established by Tanya Sarne in 1984, with the first shop opening ten years later. By 1998 the label had opened boutiques in Paris, Los Angeles and Amsterdam, as well as the flagship store in London. In 2000 Ghost launched its first fragrance, Ghost the Fragrance, and today the fragrance collection includes Deep Night, Captivating, Anticipation, Sweetheart and new Enchanted Bloom Eau de Toilette sprays. The collection also includes a range of gift sets and shower gels.