Fendi
Started in 1918 as a fur and leather shop in Rome, Fendi is best known today for its baguette bags and the fact that Karl Lagerfeld is it's creative director. The iconic "double F" logo was first introduced in the 1960's. Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration and Fantasia (for women).
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