French Connection started in 1972 in the UK and started branding their clothes as "fcuk" in 1997. This gave the company a new lease of life and branded 'fcuk' t-shirts started flying off the shelves due to their similarity to a well known swear word. In the US especially the fcuk brand sparked massive controversy. 'fcuk' expanded it's range to fragrances and other toiletry products.
Idole d’Armani or Armani Idole is the new perfume from Armani which is set to launch in Autumn 2009.
The celebrity fragrance by Halle Berry is just as popular as the actress herself.
The fabulously delicious Christian Dior flanker to Miss Dior is Chérie and has just launched this year.
