FCUK

The French Connection fashion label was launched in the UK in 1972, but it was the label’s rebranding in 1997 that established the brand as a household name. The label caused controversy by producing t-shirts bearing the new FCUK brand name, due to its uncanny similarity to a well-known swear word. In recent years FCUK has expanded its collection to include fragrances and other toiletry products, including the signature fragrance FCUK Him/Her and FCUK Connect.