French Connection started in 1972 in the UK and started branding their clothes as "fcuk" in 1997. This gave the company a new lease of life and branded 'fcuk' t-shirts started flying off the shelves due to their similarity to a well known swear word. In the US especially the fcuk brand sparked massive controversy. 'fcuk' expanded it's range to fragrances and other toiletry products.
The Beckham range of perfumes is one of the most popular brands at Fragrance Direct, and David and Victoria have sorted out Valentine’s Day for both sexes with their Signature Story gift sets.
Every A-lister knows just how important making a big impact at top awards ceremonies is, and Britain’s very own super-warbler Leona Lewis certainly prove that she can well and truly hold her own when it comes to making a statement at the recent Golden Globe Awards.