A relative newcomer to the Luxury designer market, Escada was launched in 1978 in Munich by husband and wife team Margaretha and Wolfgang Lay. A subsidery company was created in Paris in 1990 and the first fragrance "Escada Margaretha Lay" was introduced and today there are over 10 fragrances.
Idole d’Armani or Armani Idole is the new perfume from Armani which is set to launch in Autumn 2009.
The celebrity fragrance by Halle Berry is just as popular as the actress herself.
The fabulously delicious Christian Dior flanker to Miss Dior is Chérie and has just launched this year.
