Founded in 1978 in Molvena, Italy, as a youth clothing company they are famous in particular for Jeans. Today Diesel have branched out into many markets such as Watches, Fashion, Bags, Perfumes and Swimwear. Diesel's innovative approach to marketing has let it to be perhaps the first clothing company to market their clothing in video games, and has developed innovative approaches to fashion shows.
The Beckham range of perfumes is one of the most popular brands at Fragrance Direct, and David and Victoria have sorted out Valentine’s Day for both sexes with their Signature Story gift sets.
Every A-lister knows just how important making a big impact at top awards ceremonies is, and Britain’s very own super-warbler Leona Lewis certainly prove that she can well and truly hold her own when it comes to making a statement at the recent Golden Globe Awards.