Zino Davidoff launched his luxury cigar and tobacco brand in Geneva, Switzerland after taking control of his parents’ tobacco shop in 1930. The business became particularly successful during the Second World War. Davidoff soon moved from tobacco to a range of perfumes including the launch of its famous Coolwater fragrance for men in 1988. The Davidoff brand now produces a wide range of fragrances, including Champion , Silver Shadow, Hot Water, Adventure and Echo Woman perfumes.