The House of Dana was founded by Javier Sierra in Barcelona in 1932. Sierra adopted the name Dana for his company for its historical and mythological meaning. The brand’s signature fragrance, Tabu by Dana, was created under the House of Dana in the 1930s by legendary perfumer Jean Carles. Today, Dana Classic Fragrances is now based in America, and sells around 50 classic perfume brands, including White Chantilly, Heaven Sent, NaVy, Love's Baby Soft, Toujours Moi, Ambush, and of course, Tabu. The Dana product range includes fragrances, deodorants, body sprays, and gift sets for both men and women.