The Burberry fashion label came to life when 21-year-old Thomas Burberry opened his own outdoor clothing store in Basingstoke in 1859. The iconic Burberry check was created in 1924, when it was used as a lining in the brand's trench coats. In 2000 Burberry expanded into the world of fragrances, with the launch of its debut perfume Burberry Touch. Today, Burberry's fragrance portfolio includes Brit, London, Sport Eau de Toilette, and Weekend Men.