Founded in America during the 1960s, Alyssa Ashley was the brainchild of an artist with a passion for developing sumptuous fragrances. He took the name for his brand from the name name of his youngest daughter (Alyssa) and her nickname, given to her because of her blonde hair (Ashley). The first fragrance, Musk by Alyssa Ashley, was launched in 1968, and has since been joined by a dozen more scents, including Vanilla, Green Tea and Fizzy. Fragrance Direct also sells a number of Alyssa Ashley body products to accompany the range of fragrances.