Agent Provocateur

Established in 1994 by Vivienne Westwood's son Joe Corré and his then partner Serena Rees, Agent Provocateur started life as a luxury, high end lingerie label based in London's Soho. Today the brand is global and has 13 shops around the world, realising the founders' vision. Loved by celebrities and shoppers for it's tongue in cheek exotic style and controversial adverts, the brand has achieved a cult following. The signature fragrance "Agent Provocateur" was launched in 2000 and the now incorporates bubble bath, body wash and lip balms.....amongst other things!